About Walla

More than software. We're a community.

Founded 2020
Built for boutique fitness
United States & Canada
Our Walla why

We didn't build another software to compete. We built a software to be your partner in success, to be an industry disruptor, to permanently shift boutique fitness for the better. That's our Walla why.

The Walla dashboard showing attendance, performance, and revenue at a glance

Walla is an all-in-one studio management platform built for Yoga, Pilates, Lagree, Barre, Cycling, and HIIT studios. Nothing else.

The Walla team working together
Where we come from

Where innovation meets collaboration

Founded in 2020, the Walla team consists of entrepreneurs, tech execs, former studio managers, and creatives who saw a need for a simple, solution-oriented studio management software.

+1.5M
Walla Users
+5M
Walla App Bookings
2020
Founded
What we stand for

Walla is not just a software solution, we're your partner in success.

Boutique fitness, and nothing else

We aren't building for spas, salons, or big-box gyms. Every decision starts with what a boutique studio actually needs.

Constantly disrupting the fitness industry

We're always innovating because you deserve a software that isn't the "norm"!

Passion, creativity, and team history

Our core team has worked together to design complex, solution-oriented systems.

Committed to you and your business goals

From new features to new studio owner connections, we pledge to always support you.

Trusted tech experts

Built by people who have done this before

Data-driven vision

Our team has worked with data for some of the largest brands in the world, including NBCUniversal-Comcast, Johnson & Johnson, Unilever, Rolex, CBS, United Health Group, Google, Meta, Microsoft, and many more.

A new algorithm

Some of the Walla staff were the founders of Lymber (acquired by Mindbody), pioneering a dynamic pricing algorithm in the fitness space that priced excess studio class inventory based on several factors.

Designed for change

Blending our proven tech experience with our passion for fitness, the Walla team created a platform featuring modern industry-first features and functionality that uncomplicates studio management software in an overcomplicated space.

Walla team members have extensive backgrounds in building sophisticated systems that are integral to profitability and success.

Supporting growth, exceeding goals

At Walla, it isn't just about saving you time and eliminating the tech headache—it's about amplifying your client and community impact and your ambition.

Studio class in session
Members talking after class
Yoga practice at a boutique studio
Studio community moment
So, who is Walla?

Meet the leaders changing the game

It's time to introduce you to our fearless leaders (our wellness tech mavens) responsible for leading the charge and changing the game.

A Walla support team member at work
Real people, real conversations

Bringing the human element back to support

At Walla, we do support differently. We focus on what matters most: our studio partner. The Walla Support team is empowered to spend less time going through tickets and more time engaging with studios and their staff, providing an exceptional support experience at Walla—something our industry desperately lacks.

★★★★★
Support Rating
3 Min
Average Message Response Time

Every support interaction in real time is built for time-saving success, so you leave every conversation educated and connected to the Walla product and your goals.

Giving back
Pledge 1% badge

Proud to be part of the Pledge 1%

Walla is part of a movement of corporate philanthropy, donating 1% of our time to support nonprofits in our community. A small commitment today that can make a huge impact tomorrow.

Want to build this with us?

We're a small team with an ownership mentality and a soft spot for studio people. If that sounds like you, come say hello.

Join the conversation

Walla in the news

Keep up with Walla in the news and follow the conversations our founders are having with other leaders in the boutique fitness industry.

Featured

Walla Secures $5 Million to Accelerate AI-Powered Studio Performance Software for Boutique Fitness

Fitt Insider · October 28, 2025

Funding accelerates Walla's evolution beyond traditional studio management, positioning it as an AI-powered performance engine that drives profitability for boutique fitness studio owners.

In the Press
Podcasts
Blogs
Want to chat?

Our team would love to meet you

We're always open to fresh conversations, new opportunities, partnership, and more.