Doug Hecht

Doug's short run as CEO of a wellness app start-up, Lymber, concluded with an acquisition by MINDBODY in early 2017. Post-acquisition, he dedicated time as Senior Vice President of Consumer Products at MINDBODY, focusing on the app and other digital initiatives.

For over 17 years, Doug served as President and Chief Operating Officer of Digitaria (now Mirum), a digital marketing and technology agency he co-founded in 1997. In his role as President, Doug directed Digitaria's strategy, technology, and creative teams, managing the day-to-day operations and finances of the company. He believes that his perspective and strategic thinking regarding the development of marketing and technology initiatives were critical to Digitaria’s success. Managing the company’s 2010 acquisition by communications giant WPP, Doug has since led Digitaria to over 230% growth, with the current employment of more than 250 people.

Doug opened and acquired offices in Minneapolis and Salt Lake City, successfully integrating them both operationally and culturally with the San Diego headquarters.

As a co-founder, Doug had the opportunity to fill and gain expertise in various roles, including operations, analytics, creative, technology, project management, strategy, sales, legal, marketing, and finance. He believes that this wide exposure enables him to understand the business and the work from all points of view, including that of the client.

Additionally, as a capital partner for Seed San Diego, Doug pledges his time (and money) towards building a better start-up community for San Diego. He is an active Angel investor with a stake in more than 30 start-ups and advises seed-stage companies, including mentoring at the Qualcomm Robotics Accelerator by Techstar and various UCSD programs.