August 31, 2023

What’s Up at Walla: Measure Profitability—and Client Retention

Here are the most recent Walla software feature and product updates!

Better, more in-depth reporting means greater insights into your studio's operations. So you can make informed business decisions on the daily. Combine that with marketing capabilities that enable you to capture leads easily. We are helping propel studio growth in every release—including our newest features and functionality:

Lead Intake Forms: Capture and convert more prospective clients (without a third-party tool!)

Part of our ever-expanding Marketing Suite, our lead forms enable you to customize your branded form experience straight from a snippet of code within Walla. And when a lead fills it out (and goes for that enticing offer), they are automatically added to Walla so you can easily segment, nurture, and upsell them. Hello new members! Read more about the benefits of Walla’s lead capture.

Plan Retention Report: How long are your clients staying—and how much revenue do they generate over time?

The report you’ve been waiting for! (Launching next week!) Get real-time insight into what to charge, how to structure intro offers, who to nurture, and define what plans are making your studio more profitable! Plus easily understand a client’s lifetime value. It’s an analytics win-win. Read more about our all-new report!

Email Bounce Rate: Get insight into Scheduled Email and Newsletter performance

Starting with this release, you can view the percentage of emails that have bounced and been marked as spam via the marketing automation and newsletter stats. This data includes color-coded details, including percentage bounced and percentage marked as spam—enabling you to sort current email information so you can be more strategic with your sends (and contact the clients who aren’t getting your emails).

A few other updates in this release:

Bungee! A primary class, enrollment, and appointment category
Enrollments Available in the Android app for Walla (iOS coming soon!)

Questions about Walla features? Check out our support library! Please note you must be logged in to Walla to access this support content.

Customer retention is the key

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What are the most relevant factors to consider?

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Don’t overspend on growth marketing without good retention rates

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What’s the ideal customer retention rate?

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Next steps to increase your customer retention

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