Types of Professionals for Staffing Fitness Studios

When hiring fitness and wellness staff for your studio, you need to consider your business's specific needs and goals—and what type of experience you want to create for your clients. From yoga to indoor cycling and appointment-based services, here are some. However, here are seven common types of fitness and wellness staff that you may want to consider hiring:

Certified Personal Trainers
Personal trainers are often the cornerstone of a successful fitness studio. They work one-on-one with clients to help them achieve their fitness goals and assess their clients' fitness levels to create personalized workout plans and provide guidance and motivation throughout their sessions. Personal trainers can help clients with weight loss, strength training, endurance, flexibility, and more. Look for trainers who are certified by reputable organizations, such as the National Academy of Sports Medicine (NASM), the American Council on Exercise (ACE), or the International Sports Sciences Association (ISSA).

Group Fitness Instructors
Group fitness classes are a great way to create a sense of community and motivation in your fitness studio. Group fitness instructors lead classes that typically involve multiple people and can include yoga, Pilates, dance, aerobics, boot camp, or other types of workouts. Look for instructors who are certified by organizations like the American Council on Exercise (ACE), the National Academy of Sports Medicine (NASM), or the Aerobics and Fitness Association of America (AFAA).

Registered Dietitian
A registered dietitian can help your clients with meal planning and nutritional advice, an important aspect of overall health and fitness. A registered dietitian can help your clients develop a healing, balanced diet supporting their fitness goals. Hire dietitians who are registered with the Academy of Nutrition and Dietetics (AND) and have experience working with athletes and fitness enthusiasts.

Massage Therapist
Massage therapy can be a popular and beneficial service for your clients, as it can help with muscle soreness, stiffness, and tension. This can help your clients recover faster from workouts and reduce the risk of injury. Look for licensed massage therapists with experience working with athletes and people who are regularly active and familiar with your fitness and wellness vertical so they can best benefit your clients.

Physical Therapist
A physical therapist can work with clients recovering from an injury or managing a chronic condition by providing personalized exercise plans and other treatments to help clients improve their physical function and reduce pain. A physical therapist on staff can help attract clients recovering from injuries and needing specialized care. Ensure the physical therapists you hire are licensed and familiar with your industry.

Wellness Coach
A wellness coach can help clients develop a comprehensive wellness plan that includes fitness, nutrition, stress management, and other aspects of wellness. They can provide guidance and support to help clients achieve their wellness goals. A wellness coach on staff can attract clients looking for a more holistic approach to health and wellness. You will want to find and hire wellness coaches who are certified by reputable organizations, such as the International Coach Federation (ICF) or the National Board for Health and Wellness Coaching (NBHWC).

Front Desk Staff
Front desk staff are responsible for greeting clients, checking them into class, answering questions, and providing information about the studio and its services—along with education and engagement. They are often the first point of contact and your studio's first impression for clients and prospects, so it’s crucial to hire friendly and knowledgeable staff who can create a welcoming environment, have strong social and organizational skills, and are familiar with working in customer service or hospitality.

Having a diverse and qualified fitness and wellness staff at your studio can help your fitness studio provide a comprehensive range of services to your clients and create a supportive and motivating environment. Hiring knowledgeable, passionate, and committed staff to help your clients achieve their health and fitness goals is essential.