Can ChatGPT take the place of a marketing hire at your studio?

Is the future here? Well, the future of content seems to be.

If you haven’t heard of ChatGPT, it’s gone viral since its release last month, attracting billions of dollars in funding from investors and over a million registered users. This revolutionary, AI-powered chatbot uses “natural language” to answer questions and provide automated responses. Shopify and Meta are tapping into this technology for customer service (don’t worry, our support team has real people!). BuzzFeed announced they are using it for quizzes and content. The New York Times labeled it “the best artificial intelligence chatbot ever released to the general public.”

So why are tech insiders so excited about this text-based it’s artificial intelligence (AI) tool, why are educators worried—and what does it have to do with your studio? 

While ChatGPT can’t replace your thought leadership and opinions, it can take some writing tasks off your plate and be your new marketing hire!

Simplify your social media efforts

Have visuals, want re-gram a client’s post, or are ready to share studio news but not sure what to say? From a social media marketer's perspective, ChatGPT can generate high-quality, unique content quickly and easily. Caption or post, this bot can fit the writing needs of your brand and audience. Plus, ChatGPT even includes hashtags that are related to your content! Here’s an example from Forbes using ChatGPT for social:

Request: Write a social media post about productivity:
ChatGPT Answer: Here's a quick tip for boosting your productivity: try breaking down your tasks into smaller, manageable chunks. This can help you stay focused and avoid feeling overwhelmed. Plus, crossing off each completed task can give you a sense of accomplishment and motivation to keep going. Happy productivity boosting! #productivity #timemanagement

Whether you have a social media point person on your staff or are wearing multiple hats, ChatGPT can assist your social productivity and efforts.

Save time on website copy, ads, and administrative tasks

Updating a section on your site about a type of yoga, creating an offer letter for a new staff member—ChatGPT can be used to write copy across many of the to-do’s at your studio that you might not have time for every day (or on a deadline). And that includes. Try using ChatGPT to test and write two different iterations of ad copy to see which one performs better. Even though this all-new tool might not replace your favorite copywriter, when drafting content across product descriptions and marketing copy that just need to get published, ChatGPT can decrease stress and marketing budget spend.

Optimize marketing automations and email campaigns

Suppose you’ve noticed some of your automations and studio emails don’t get the engagement you were hoping for and are unsure where to start. In that case, ChatGPT can serve up suggested copy based on your goal for individual client communications. It’s a generator for effective subject lines, email templates, and body content (you can always finetune and edit if needed). Use ChatGPT to scale email campaigns and efforts, increase engagement based on more relevant content, and scale your automations and email marketing efforts by eliminating manual work so you and your staff can spend more time being present (and productive) in the studio!

Yes, ChatGPT is cost-effective and can replace the need for adding another individual to the payroll, but it’s not the answer to the content you feel extremely passionate about. But why not try this AI tool so you can focus on what you love (and actually want to write)?

Let us know what you think about ChatGPT at @wallasoftware!