February 10, 2023
Product

Increase Your Upsell and Win-Back Opportunities With Push Notifications

It’s the easiest way to communicate with clients in a mobile-friendly, concise manner.

Increase Your Upsell and Win-Back Opportunities With Push Notifications

Marketing trends are constantly shifting—and as a brand, it’s a constant race to capture consumer attention. So what’s one communication method that can influence client behavior, increase engagement, and give your studio visibility in real-time? Push notifications.

Push notifications are an essential, mobile-friendly marketing tool that enables your fitness business to reach a target audience with targeted messaging. By tapping into segmentation and personalization, you can deliver meaningful, relevant, and time-sensitive information with an immediate call to action. You’re encouraging your clients to click through to your preferred destination (seven times higher than email!), driving engagement, and influencing conversions. And with 40% of opted-in users interacting with your studio push notifications within an hour of receiving them, you’re giving your clients a seamless experience on the home screen of their iOS or Android device.

“It’s so easy and simple to streamline client communication with push notifications in Walla,” says Laura Munkholm, President and Co-founder of Walla. “Push is the perfect method for urgent communication and to promote a time-sensitive offer—like a challenge giveaway, exclusive event invite, or limited plan discount, instigating a sense of urgency and driving action, especially when you are able to filter by more recent clients. At the end of the day, it’s about lifetime value.”

When your clients have opted in to and enabled push notifications on their iOS and Android phones via the Walla app and in their device settings, you’re increasing upsell and win-back opportunities and leveraging a new engagement channel. Here are five quick-hit ways Walla’s push notifications come in handy and can influence action (and a positive reaction) when it comes to your selling and marketing strategy. Plus, we are sharing our top push notification best practices tips!

  • Elevate client engagement: Unlike long emails that can end up unread and buried in an inbox or SMS messages that are frequently ignored, push notifications are almost impossible to miss. And with an open rate of 90%—which is 50% higher than email—it’s the perfect marketing tool for time-dependent studio communication. 
  • Boost studio retention: Push notifications allow you to stay in touch with clients and keep your studio top-of-mind. By sending concise and inspiring messaging to their mobile phone, you’re making it super easy for clients to click through and take action, continuing to book, buy, and discover new ways to achieve their goals with your studio! 
  • Higher conversion rates: When a push notification appears, your clients are prompted to perform the requested action. When your message is creative, straightforward, concise, and drives to your direct destination (in-app link, custom URL, or web view)—or is it just plain informative? Now, you’re grabbing attention and boosting open rates, increasing conversion rates, retaining your regulars, sharing motivation, and encouraging new client purchases. 
  • Strategic segmentation: Running highly targeted push notification campaigns can see a click rate as high as 30%, beginning with sending the right message to the best audience. With Walla, you can tailor your message, select a specific link (or no link), and filter your studio communication to a particular audience. From everyone enrolled in push notifications to the most recent clients filtered by date and before or after their last visit, sharing targeted communication to a customized audience is a huge win, especially when it comes to newer clients and urgent messaging. 
  • Effective upsell and win-back opportunities: Push notifications are an efficient way to sell more, add lifetime value, and leverage a brand awareness channel to touch base with clients who haven’t returned to your studio in a while. Think of push as a gentle reminder for those who might need a little extra motivation to get them back into class. Try utilizing push notifications to notify and sell a new class plan to active clients who work out at least three times a week—or share a friendly “we miss you” message to instigate a win-back opportunity for the clients who might churn. A little mobile love can go a long way! 

A few best practice tips for push notifications to help increase sending success!  

  • Time of day: Highest click-through rates are between the afternoon and 7 pm—and Wednesdays are the preferred day for boosting open rates. 
  • Try using emojis: Add a relevant emoji to add personality to your push notification! 
  • Communicate with new clients: Push is an excellent channel for onboarding! Welcome new clients to your studio and congratulate them on their accomplishments. 
  • Don’t bombard your community: Be aware of how often you send push notifications, so your clients don’t feel overwhelmed, annoyed, or ignore future communication. 
  • Keep your title and message short and to the point: If you are having trouble doing that, maybe your content is meant for an email! (push title: 34 characters max; message copy 141 characters max)

Please note, push notifications are sent to clients who have notifications enabled for the Walla app in their device settings and have their app set up to allow notifications from your studio. For additional support articles related to push notifications, read more here

Customer retention is the key

Lorem ipsum dolor sit amet, consectetur adipiscing elit lobortis arcu enim urna adipiscing praesent velit viverra sit semper lorem eu cursus vel hendrerit elementum morbi curabitur etiam nibh justo, lorem aliquet donec sed sit mi dignissim at ante massa mattis.

  1. Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
  2. Adipiscing elit ut aliquam purus sit amet viverra suspendisse potent
  3. Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  4. Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia

What are the most relevant factors to consider?

Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis.

Odio facilisis mauris sit amet massa vitae tortor.

Don’t overspend on growth marketing without good retention rates

At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.

  • Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
  • Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
  • Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
What’s the ideal customer retention rate?

Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus amet est placerat in egestas erat.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua enim ad minim veniam.”
Next steps to increase your customer retention

Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.

President & Co-founder

Passionate yogi, wellness aficionado, and client relations expert with over 15 years in FitTech

Stay in the loop

Get webinar announcements, industry news, product feature release announcements, Walla insights, and more delivered straight to your inbox!