How to Make Your Studio More Client Friendly (and Bookable) in Walla

Consistency. Cohesion. A positive studio brand image. When it comes to setting up and editing your fitness business details and information in Walla, you’re not only eliminating confusion but also enhancing the client experience—making browsing and booking more user-friendly. Increasing the likelihood of purchases and engagement and decreasing the customer service questions. 

From staying consistent with instructor names to streamlining plan creation nomenclature, revisiting and dialing in how your studio communicates its offerings, how it reads, and how your descriptions and details in Walla will save your clients time and build trust and reliability. Here are a few quick suggestions and simple updates you can do in Walla right now to further exemplify a positive member experience just in time for the new year rush!  

What’s in a name? Establish a naming convention

Simplify—and save the details for the descriptions 

What is the purpose of being more consistent with how you’re utilizing naming? Organization and ensuring the touchpoints your new clients, guests, and members engage with are streamlined, short, and sweet (because we know most of your studio demographic uses mobile devices to engage). Reviewing how and why you name different aspects of your business can ultimately influence profitability—and might even give you an excuse to “rebrand” your plans, for example, and create promotions and a marketing push around that!  

• Instructor | Staff: First and last name? First name and last initial? Just the first name or nickname? When entering and updating staff in Walla, decide how you want your studio team to add their personal, client-facing details. 
  ‍Your virtual hi: Think of it as having a consistent email signature for everyone at your company; it comes down to professionalism. Even add a task in Walla to communicate the norm moving forward for instant edits and accountability.
  

• Class | Enrollment | Appointments: The key here: Simple and straightforward. We suggest removing the lengthy class, enrollment, and appointment names in Walla so your clients know exactly what they are getting, creating a better branded experience, especially on the Walla app and your widget on mobile. 
  Client curiosity: Remember that your members will read the details if they want to learn more before they book. Use that section in Walla to be concise and add all the pertinent information for class, like grippy socks required, suitable for beginners, etc. Because Hot Power Flow on your studio schedule is much more digestible and appealing for your clients than Hot Power Flow, Flex, Strength, and Stretch Class.
  

• Plans | Class + Credit Packs: As mentioned above, you want to be strategic and straightforward with how you promote and name your unlimited, limited, annual, etc. class packs and plans. Tap into the additional plan description and details to explain everything from the expiration date to the specific audience who can purchase it, perks—the list goes on. And if you need to add unlimited, limited, or a specific number to the plan, class, or credit pack title, remember to be consistent with dashes or parentheses across the board for every studio location.
  Price sensitivity: The price for a plan or class/credit pack is visible via a branded purchase button under the name, so there is no need to be repetitive. Trust us; your clients and leads will see the cost without problem.
  

• Locations: This is one way to deter redundancy and repetitiveness for your members. With Walla, if you have multiple studio locations, you don’t need to add your studio name plus the location name in the software all on one line. Your clients will always know it’s your fitness business via your widget and mobile app. Instead of Fire and Flow Yoga Brooklyn, Fire and Flow Yoga Queens, and Fire and Flow Yoga Midtown, just list your locations by Brooklyn, Queens, and Midtown. It won’t only be more aesthetically pleasingo your clients but also look cleaner. 
  A little roomy: Short and sweet naming strikes again! If you are naming (or renaming) the rooms at your studio in Walla, you don’t need to add the studio name or location to the room in the backend of the software. The clients already know the place and business they are booking at, so don’t take up screen space reminding them of the room location. 

Say cheese! Elevating the digital + mobile studio experience with pictures

Everything looks better and more engaging with an image 

Did you know that photos influence 75% of people who make a purchase online to make their decisions? High-quality images had a 94% higher conversion rate than low-quality images.  That goes for your studio, too! In Walla, we make adding and uploading pictures easy—from staff headshots to studio location assets. The goal of having photography for your studio influences a great first impression, establishes familiarity with your business, sets expectations, and eliminates new client intimidation so everyone knows what to expect, aiding in their purchasing and booking decision before they step through the studio door. 

• Snap, filter, upload: We all know how good the cameras are on smartphones—and if you don’t have professional studio photos (or the budget), get creative and use what you literally have in hand. For staff photos and headshots, decide if they are all in color or black and white so your studio is consistent. Want to kick staff photos up a notch? Host a headshot day—the perfect excuse to build camaraderie and strengthen your staff bond. 

Everyday client engagement: Creating and publishing app announcements

Add color, call attention, increase engagement

If you’ve used the Walla app or branded app, you know the home screen is, yes, a place for your clients to track and see studio bookings, but it’s also a hub for studio communication. And app announcements are a crucial component of the app experience. From winter weather delays to new instructor intros, exclusive offers, thought leadership, and more, app announcements could be any type of information or news you want to share at your studio. They also add a splash of color and another chance to engage your clients, boost brand awareness, and foster trust by keeping your members in the loop as you create a reliable source for studio info. 

• Get creative with what you share: You can easily design an app announcement in minutes in Walla—and we guarantee it will elevate your studio’s mobile app engagement. If you’re having trouble with imagery to show for your app announcement, check out accessible online stock photo sources like Canva and Unsplash. 

These are just a few easy to implement user-friendly studio tips within Walla that can instigate communication, build trust, and contribute to a positive brand image—factors that can make a significant difference in the success and perception of your studio to clients at every point in their studio journey. So why not go in and make a few updates?