How the Walla (and Branded) App Drive Profitability and Impact Your Studio ROI

Mobile apps are key to business profitability, especially in a digital-predominant age. Global spending alone just on apps more than doubled in the last five years. With over 262 billion downloads and $236 billion spent on paid apps and app purchases in 2023, 2024 is expected to see those numbers jump by over 10%. The main takeaway from that data alone proves that mobile apps—like the Walla App (and branded app)—are essential for fitness studios looking to boost their bottom line. 

Here are some key statistics about mobile app usage and purchase behavior:

1. Time spent on mobile apps: On average, users spend about 4.8 hours per day on mobile apps.

2. App downloads: There were approximately 230 billion app downloads worldwide in 2021.

3. Retention rates: The average 30-day retention rate for mobile apps is about 6%.

4. Conversions: Apps convert users much faster than mobile web, with conversion rates up to 157% higher across industries.

These statistics underscore the importance of mobile apps in driving user engagement and revenue growth. The Walla app for iOS and Android and branded app have seen over 1 million class bookings so far this year, and clients are spending time scrolling and scheduling. So, what makes apps so effective? And why does promoting your Walla app matter to your profitability and impact your studio ROI (Return on Investment)? 

User engagement meets studio updates  

The Walla app offers an accessible and immersive experience, leading to higher engagement and conversions. Compared to mobile websites, users spend more time viewing classes, appointments, and plans per session in the Walla app and branded app. Plus, app announcements are a powerful tool to get clients to engage more on the app. Share studio updates and offerings while creating a better connection to your studio brand while improving communication and increasing retention and upsell opportunities.  

Simple and intuitive user interface

There are no distractions here! The goal of the Walla app and branded app is the ease of use, with simple, intuitive navigation—leading to higher conversion, booking, and purchasing rates. Features like biometric login, fast loading speed, and instant client account management enhance the client experience, making it easy for your members to log in and access your studio from anywhere, anytime. You’re also increasing revenue streams by enabling clients to quickly pay for classes, memberships, and other services directly through the app, giving them ultimate purchasing power and flexibility.

Streamlined studio operations

The Walla app and branded app aren’t just about the client experience but also about how an app can automate booking and scheduling for your studio staff. Automated class bookings, cancellations, and waitlist management reduce administrative workload, helping your studio be more effective with your to-do list. And by automating the booking and scheduling (and putting the power in the palm of your clients' hands), you’re minimizing errors and freeing up staff time for more valuable tasks.

Expanding service offerings equals more revenue

With appointments and enrollments in the Walla app and branded app, you’re not only engaging your clients where they already spend time and book, but you’re also promoting higher-priced experiences while attracting a broader audience and creating additional revenue. (Remember to use app announcements to showcase new wellness offerings!) 

App marketing and promotion to boost engagement

Drive clients to download and use the Walla app or your branded app by weaving it into both your studio’s virtual and in-person marketing materials. Encourage new members to instantly download the app as soon when they sign up with your studio via visible QR codes. Or tease out the app via your marketing automations, reminding clients of the benefit of downloading and going mobile to see what’s up with your studio, manage their account, and book. (And the Walla and branded apps are free to download, so that’s an easy sell!) 

A mobile app drives profitability and impacts your ROI by improving client engagement and retention, streamlining operations, increasing revenue through various channels, and leveraging data insights for better decision-making. By using the Walla app and branded app to your easy advantage, your fitness studio can achieve sustainable growth and maximize its return on investment.