How Can Your Barre Studio Participate in Black Friday and Cyber Monday at the Last Minute?

The biggest shopping days of the year are nearly here, and barre studio owners across the country are racing to put together Black Friday and Cyber Monday promotions to attract new clients. With extensive preparation required to run an effective holiday sale, you may need more time to pull something together. But don't sweat it! Even at this late stage, you can still formulate a compelling offer that drives sign-ups and packs classes throughout the holiday season.

As fitness industry veterans, we want to share our best tips for creating and executing a barre studio promotion with very little time to spare. Follow our complete guide, and you’ll be ready to participate in the year’s biggest savings bonanza. Let’s dive in!

Step 1: Get strategic about your offer 

You probably already have ideas swirling for flashy discounts or giveaways. But hold your horses! Before promoting any deals, you must nail down what you’re offering. A well-structured promotion is vital to the success of your entire campaign. So, let’s build that foundation first.

Establish your discount level

As a barre studio, you have some flexibility regarding promotion formats. You could offer:

• A straight percentage off new client packages (we recommend 20-30% off)
• A limited quantity of special packages at a fixed, discounted price
• A free trial week plus discounted first month
• Referral bonuses for existing clients

Aim for a discount level that's substantial enough to generate excitement and urgency without ultimately devaluing your services. If you go too steep on the discount, you risk attracting clients who won’t stick around once prices bounce back.

You can also have fun with quintessential “Black Friday” styled offers, like the first 25 signups getting $25 off—limited-supply discounts pressure prospects to enroll before missing out.

Set clear terms and conditions

Be explicit about expiration dates, limitations around combining with other studio offers required upfront payments, and similar restrictions within your fine print. Transparent terms and conditions prevent future headaches if clients make assumptions about your discounts that don't match reality. We recommend prominently displaying these details on your promotion landing page. 

Organize staffing to handle spikes

A wildly popular promotion means major increases in phone calls, email inquiries, tour requests, and new client enrollments. Alert your front desk staff and instructors about the scope of your promotion and expected jumps in traffic. Consider extending hours during the sales period to ensure excellent customer service.

Having the right staff availability and overflow capacity allows you to convert interest into sales rather than getting overwhelmed by demand.

Step 2: Spread the word across all channels

You’ve settled on a compelling offer. Next comes the equally critical task of getting it in front of as many eyeballs as possible in a very compressed timeframe. Maximize exposure by promoting your sales simultaneously across multiple platforms.

Secure visibility on external listing sites

If your studio is listed on ClassPass or other aggregator sites, log in and check their holiday promotion upload requirements. These sites' Black Friday and Cyber Monday specials see tons of visibility with specialized deal-seeking traffic.

Drive traffic to a tailored landing page

Don’t send prospects straight to your home page! Create a dedicated promotion page on your website highlighting all offer details, terms and conditions, and easy enrollment forms. A custom landing page keeps your message focused solely on converting that holiday sale momentum.

Compose compelling copy and graphics

Communicate your limited-time discount's urgency and value proposition through persuasive copy and eye-catching graphics. Depict happy clients mid-sweat to really sell that barre experience! Solid visuals and clear CTAs like “Enroll Now” or “Claim Your Deal” entice visitors to take the plunge.

Email your current community

Send a dedicated email blast to announce your holiday sale to current clients and past prospects who previously toured but didn’t enroll. Share a reminder 1-2 days before the sale ends to spur last-minute sign-ups. Existing contacts love saving extra money!

Post across social media

Market the promotion prominently on all your studio’s social accounts. Create scroll-stopping content to share leading up to and throughout the entire sale period. Swapping in fresh creatives avoids social media fatigue.

Step 3: Shepherd prospects into strong customer relationships

The big sale period is live...hooray! Now, you must skillfully guide all those discounted sign-ups into happy, loyal clients who renew at full price.

Closely monitor registration conversions

Constantly evaluate enrollments through your sale landing page and Package sale codes. Watch for surges in sign-ups so you can ramp up tours and staff additional classes if demand exceeds capacity. Don’t miss out on converting interest into sales!

Personally welcome new contacts

When a new client signs up for a discounted package through your Black Friday/Cyber Monday promotion, have a dedicated team member contact them directly via phone or email within 24 hours. Introduce yourself, thank them for choosing your barre studio, and offer to help answer any questions or schedule their first class.

This quick personal outreach is invaluable for making new clients feel truly welcomed rather than just another transaction. Briefly explain your most popular barre class formats and recommend one suited to their fitness level and goals. Share details like studio parking options, rental shoes if needed, what to bring to class, etc. Giving a heads-up on logistics makes walking through your doors for the first time more manageable.

Most importantly, discuss the expiration of their promotional package discount and plans for renewing at your standard rates—frame package renewal as an opportunity to continue their investment in meeting fitness goals through your barre programming. An open, consultative conversation reduces the chances of losing contacts when initial discounts lapse.

Setting clear renewal expectations while also boosting comfort and excitement for their first studio experience will kickstart fabulous long-term relationships!

Provide an exceptional onboarding experience

The client onboarding process presents critical opportunities to WOW your new promotional sign-ups. Plan to guide each person through a stellar sequence of orientation touchpoints, including:

• A custom studio tour highlighting your facility's design and equipment perks. Introduce front desk staff and point out amenity areas like changing rooms, refreshments, retail displays, etc.
• A complimentary one-on-one orientation session with a trainer before attending group classes. Review their goals, fitness background, any limitations, and recommended class levels. Provide hands-on walkthroughs of proper form and barre movement techniques to prevent injury.
• An initial trial week grants free access to various class types so new clients can explore different genres and instructors. Attending a diversity of classes paves the way for better-informed package selections down the line.
• Proactive progress check-ins during their first month. Inquire about their experience so far, ask for feedback on any favorite instructors or classes, and discuss optimizing their development through personalized class recommendations or private sessions.
  

This white-glove onboarding treatment engrains the unique value your barre programming delivers, readying new contacts to renew at full price. Plus, you build immutable trust and rapport through education, advice, and community—the cornerstones that retain clients for the long run.

The stellar first impression you craft truly ignites customer loyalty beyond any limited-time sale price. So, roll out the red carpet for those incoming promotional sign-ups! With exceptional onboarding care, bargain hunters blossom into passionate brand advocates.