Dial In Your Studio Sales Process and Instantly Engage Clients and Leads with Walla’s Audiences

Audiences in Walla are a powerful tool. Their goal is to organize contacts and optimize studio communication, but they have also been created to allow you and your staff to personalize every message seamlessly. That means sending the right message to the right people at the right point in their studio journey. By creating cohorts and defining parameters around Audiences, you can control who exactly is in your Walla Audiences*, gaining insights into engagement, ultimately increasing revenue, retention, and conversions and impacting your sales process. Being able to access Audiences (and take action) is key, though. That’s why Audiences can be directly accessed from our dashboard! 

You have the power to add important marketing-related Audiences to your Walla dashboard that you want to keep top of mind for you and your staff. Having immediate access to Audiences that need attention (and the assigned tasks related to a specific Audience)—like calling all new members who signed up and completed their first class to welcome them to the studio—makes it easy for your staff to engage, convert, upsell and more. It’s about getting the right Audiences in front of the right people at your studio who can take action in real time and put your marketing and sales strategies and processes to work.  

“Audiences are one of the most powerful features in Walla, and we are making it easier to leverage them in day-to-day staff tasks and client interactions. We've recognized the importance of personalizing your client's experience since day one, and now they will be even easier to access. We love seeing how identifying specific Audiences can empower your teams to communicate at the right time with clients to make the biggest impact—both on your bottom line and the client's success."

Laura Munkholm | President & Co-founder, Walla 

A more customized, individualized experience for your clients is also a game changer for retention. They know they matter to your community, and you know exactly where they are regarding their time at your studio, from the first class to the 100th yoga flow. 

Here are eight reasons why personalizing communication, utilizing Audiences via your Walla dashboard, and optimizing your marketing and sales strategy can significantly impact studio profits in several ways:

1. Enhanced client engagement

Tapping into Audiences and personalized communication demonstrates that you understand your client's individual needs, preferences, and goals. By tailoring your messages to resonate with each member’s interests and motivations, whether new to your studio or a long-term member, you can foster a deeper connection and increase their engagement with your studio's offerings exclusive to them.

2. Increased client retention

Clients are likelier to remain loyal to your studio when they feel valued and understood. By delivering relevant and timely communication that addresses their specific needs and challenges (keyword here is timely), you can strengthen client relationships and reduce the likelihood of attrition and churn, ultimately boosting retention and recurring revenue.

3. Improved customer satisfaction:

Personalized communication via Audiences streamlines how and when you send messages but also shows that you are attentive to your client's concerns and committed to providing exceptional service. By addressing their inquiries promptly, offering relevant recommendations, and proactively addressing their needs, you can enhance overall customer satisfaction and loyalty, leading to positive word-of-mouth referrals and increased referrals.

4. Higher conversion rates

What every studio wants! Sending the right message at the right time can significantly impact conversion rates for sales and promotions. By leveraging client data and behavior insights to deliver targeted offers and incentives (and seeing Audiences that need attention directly on your Walla dashboard), you can create a sense of urgency and encourage clients to take action, resulting in higher conversion rates and increased revenue opportunities.

5. Maximizing upselling and cross-selling opportunities

Personalized communication allows you to identify opportunities to upsell or cross-sell additional services or products based on each client's interests and purchasing history. By recommending relevant add-ons, upgrades, or complementary offerings, you can increase average transaction value and maximize revenue per client.

6. Effective marketing campaigns

Personalization is critical to creating effective marketing campaigns that resonate with your target audience. By segmenting your client base using Audiences and delivering tailored messages that address their unique needs, preferences, and pain points, you can increase the relevance and effectiveness of your marketing efforts, driving higher response rates and ROI.

7. Data-driven decision making

Personalized communication relies on data-driven insights and analytics to understand client behavior and preferences. By leveraging client data to inform your communication strategies, you can make informed decisions about which messages to send when to send them, and how to optimize your communication channels for maximum impact, resulting in higher profits and improved business performance.

8. Competitive advantage

In today's competitive fitness and wellness landscape, personalized communication sets your studio apart from the competition. By demonstrating a genuine interest in client well-being and delivering exceptional service that meets their needs, you can differentiate your brand, attract new clients, and retain existing ones, ultimately driving higher profits and sustained growth.

Personalizing client communication and sending the right message at the right time at your fitness studio can significantly improve profits by enhancing client engagement, increasing retention, improving satisfaction, boosting conversion rates, maximizing upselling and cross-selling opportunities, enabling effective marketing campaigns, facilitating data-driven decision-making, and providing a competitive advantage in the marketplace. By prioritizing personalized communication strategies and using Walla’s Audiences, you can cultivate strong client relationships, drive revenue growth, and position your studio for long-term success.

*The number of Audiences you can create is related to your software tier. Learn more here!