Laura Munkholm

Co-founder & President Lifelong wellness aficionado and athlete, Laura Munkholm is positively impacting the fitness software industry as one of the only female executive leaders in FitTech. With over two decades of diverse boutique studio experiences, Laura has consulted for hundreds of studios— speaking on dozens of panels and podcasts while creating community connections. As president and co-founder of Walla, Laura brings her client relations, retention and revenue knowledge, and sales expertise to the talented San Diego-based startup.